Ok cinephiles, I’ve got some sweet shots from the SeenTh.at office of Shane Helm (I love alliteration), which will hopefully get your heart beating a bit harder with anticipation! This post will just show bits and pieces, so if you want to view the page in its entirety, head over to Dribbble.com (or scroll down a bit).
Introducing your NAV BAR:
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“Wow, John. That’s super neat…a NAV BAR!” Yeah, yeah…I know. It’s just a navigation bar. But there’s a reason I’m showing it to you. Take a look at the options and you’ll get an idea of what SeenTh.at is all about (in case you don’t know already). People ask me all the time, “So what is SeenTh.at?” I usually respond with something like “A social site for movies,” which usually elicits a blank look and an “Oh, cool.” Conversation over. UNACCEPTABLE! I want people to get the vision (at least in part) without me going into a 10 minute diatribe. So I thought really hard with Shane and Thanh, and we came up with this (not to be said like a robot):
“SeenTh.at is a social site for movie lovers that gives users a ‘movies only’ forum to SHARE their passion, FIND new films to love, ORGANIZE their viewing history (both past and future), and CONNECT with other people that have the same passion and interests.”
No, I’m probably not going to recite that word for word if asked on the street what SeenTh.at is all about…but it gives us some pretty sweet focus around what we’re trying to deliver. Not only does that make it easier to get people excited, but it means a better, more usable site for all of you “Seenies.”
Anyway, I’ll get more into the NAV BAR in a later post, but now I want to talk about one aspect of the “Find” mission: the MOVIE DETAIL page.
Say you want to know more about the new Captain America flick, starring Chris Evans, or maybe you just watched it and need to check it off. Jump on SeenTh.at, start typing in the search box up top: C-A-P-T-A-I-, “Captain America: The First Avenger (2011)” shows up in the suggested results. You click. You’re then taken to the MOVIE DETAIL page for “Captain America: The First Avenger.”
So let’s dissect the page into four additional parts: QUICK DETAILS, STATS, ACTIONS and SHELF.
The QUICK DETAILS look like this:

Notice here you can quickly see/verify that this is the movie page you intended to view. It also gives you a quick summary of cast and crew, runtime, rating, and a brief synopsis. Not enough info? You want more? Just hold up, we’ll get to the SHELF in a minute. First, let’s look at the STATS.

Here you can get a quick sense of how popular and well-liked a movie is by seeing how many users have “SeenThat”, recommended the movie to a friend, or written a full-length review. You can also see the site-wide star rating, and even rate the film yourself. “What!? No TomatoMeter!?” Yeah, I know. Plenty of you have requested that we add that in, and we probably will. It just didn’t make this round. Look for it in v2 or shortly after. Now on to ACTIONS!

Here’s where you get to log/share your history with the movie. Initially, when you first visit this page, each of these options will be grey (as well as the un-torn ticket stub to the left) and read as follows:
SeenThat? Recommend Movie
OwnThat? Write a Review
MustSee? Share
Clicking on “SeenThat?” changes the text from grey to blue, changes the text to “I’ve SeenThat!” and tears the ticket to the left (also changing it to blue). There will also be a pop up window that allows you to add more details (when you viewed the movie, who you were with, whether you watched it digitally, in the theater or on DVD, etc.), but we’ll get into that in another post.
Clicking any of the other options results in a similar change (OwnThat? to I OwnThat!, MustSee? to MustSee!, and Write a Review to I’ve Reviewed That). Clicking “Recommend Movie” will not change the look of the text (since you’ll likely recommend the best movies multiple times to multiple people), but will also have a pop up window you can use to list everyone you want to recommend the movie to. You also have the option to post any update to Twitter, Facebook or Google Plus, as desired. Make sense? Cool, let’s move on to the last point of discussion. the SHELF.
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Now, considering a lot of you come from a Goodreads.com background, do not confuse this with shelves. In the “Organize” section of the site, we plan to have an area for LISTS, which will act in a similar fashion to Goodreads’ shelves. Our SHELF, however, is more of a sub-navigation that allows you to see different information as it relates to the page you’re currently viewing (in this case, the Captain America MOVIE DETAIL page).
For MOVIE DETAIL pages, we give you the following SHELF options: ABOUT MOVIE, CHATTER, REVIEWS and RELATED MOVIES. More visuals for those still to come, but in short, ABOUT MOVIE is more in-depth info about the movie (think IMDB), CHATTER is a filtered list of Chatter that’s only about Captain America (think filtered Facebook feed or Twitter stream), REVIEWS is a list of reviews of Captain America, and RELATED MOVIES is a list of movies we think you’d enjoy if you like this one (think “The Incredible Hulk” or “Iron Man”).
Whew…that was fun, huh? I hope this gives you a good idea of the direction we’re headed. Please don’t hesitate to share your opinions below in the comments, even if it’s just to tell us we’re on the right path (we love to hear that). If you disagree with what we’re doing, we value those comments as well. Just keep it friendly
JP





Can’t wait to join it!
What if RECOMMEND does change to blue John once you’ve used it? But the next time you click it, it shows who you already recommended to and who you have not with the option to recommend to others? I guess you, Thanh, and I can discuss this offline in our next meeting, but I thought I would post that idea here for others to share their thoughts on that usability idea.
Excited about all this! Great post JP!
And yes, movie lists (like a shelf on Goodreads) will exist under your user profile, etc.
Question about the stats on the movie details pages – you have “views,” “recommends,” and “reviews.” Are the ‘views” totals of the number of people who clicked “seen that”? Because you seem to have referred to those as “seens” in other places in previous blog posts. Because of that, right now “views” suggests to me that’s how many people have simply looked at the movie detail page, but your narrative suggests otherwise. I’m not sure I think “seens” works as a noun (I’d go for your name – seenthat – instead), but it should be consistent to avoid confusion.
Excellent question Brooke. In this example, views = seens (we agree with you that “seens” sounded a little weird), meaning number of users that have “SeenThat”. You bring up an interesting point, though, that we didn’t think of: views could easily mean # of people that have viewed the page. As a result, we will consider changing “Views” to “SeenThat” (as I think it’s understood from the context of having SeenThat under a number what that means). Do you think that would be best/least confusing?
If anyone else has any thoughts, please comment below. We’d like to get this right.
One thing I would like to see (and this assumes a “friends” features exists) is the ability to see what only my friends rated the movie. So, where you have the overall vs. mine ratings, I would like to be able to see what only my friends rated the movie both in aggregate and individually.
Netflix used to do something similar (individually, not aggregate) and I found it extremely beneficial. I loved looking for movies that I rated high yet my friends rated low (or vice versa) and re-exploring.
Great idea! Thanks Garrett
Thanks for that suggestion Garrett. We’ll try and work that into the page somehow, as we agree that would be VERY awesome.
Can you push percentages instead of stars?? i always find that stars ratings are pretty broad (unless thats what you were going for?)
love love and love it!
We’re going to talk about that one Bryce. I personally prefer the percentages, so I’m surprised that I haven’t pushed for that internally. Let me discuss with the gents and we’ll let you know.
Hi John, thanks for your reply! Excited to see the next bit of artwork!
I am seriously so excited for this site to launch! I will give this social site an A+ by just looking at the pictures! Great job, keep it up!!
Thanks Suzy! That means a lot to me as a designer. Can’t wait to launch either!
This is a well designed site and I am excited that it will be launched by Christmas. I, too, agree that percentages would be more meaningful and the ideal to tap in to friends only, would be a great feature which could potentially get people really addicted to your site. If you are active on a particular site, which I am, the interaction among friends has a tendency to mushroom to everyone you have ever known and thus causing a reconnect with people you thought you would never hear from again.
Second, just a FYI, is the site going to reflect whether the rating (i.e. PG, PG-13) given is in fact suitable or we going to have review each comment to figure that out. I can’t tell you how many movies I have walked out of because the rating doesn’t necessary reflect how graphic a movie can be, or the unknown message it might be conveying to the audience. Thank you for your time and efforts and I look forward to your continued updates on the launching of SeenThat. Great concept.
We appreciate the feedback Labby. We hadn’t thought about the ability to share your opinion on how appropriate the rating was. Having said that, it’s now on the radar as something we’ll seriously consider in a later iteration of the site.