Archive for March, 2012

The Future of “Ratings”

"Ratings? Where we're going, we don't need ratings (but we'll have them anyway)."

Let’s be honest.  What’s in a rating?  What does “8″ really mean?  Is a movie rated 8 (or 80%, or 4 stars) really better than a movie rated at 6 (or 60%, or 3 stars)?  Really think about it.  What’s in a rating? Continue reading →